Marketing is not an event, but a process. And
unless you're treating your marketing as a continuing process, you're
wasting everybody's time, including your own. Wasted marketing time can
never be recovered.
Marketing
is an equal blend of art, science, business and patience with a strong
commitment to a plan. Yes, you need a plan. If you don't have a plan,
you cannot get anything done, because you don't know what needs to be
done or how to do it. The essence of planning is to study the past to
decide in the present what to do in the future. If you don't know where
you are going, then any road will take you there.
To
take better care about your business you need to learn more about
marketing. Knowledge is more than information, knowledge is the source
of power. You can't manage what you don't know.
You have to expect
things of yourself before you can do them. (Michael Jordan)