Web Site Promotion

Once you have created a business website, your site should be promoted online and off-line. All company's print ads, radio & television advertising should also have your URL included.

The off-line promotion should be done via word-of-mouth and all your conventional methods of advertising such as: your company's printed materials (flyers, brochures, letterheads, envelopes, invoices, business cards, etc.)

Online Promotion

Online advertising to increase traffic to your site is a necessity, but don't forget the fact that repeat customers can also bring in more business and new customers for less cost than any other advertising will.

Your website should be also promoted online via search engines, social media sites, blogs, forums, award sites, directories, article marketing, online classified advertising, online auction sites, banner advertising, electronic magazines and newsletters (e-zines) and links from other web sites. If you are not familiar with online terms, then it is best that you hire an online marketing professional.

Key Points to Remember:

A successful online promotion attracts customers and makes them want to come back for more.

For successful online promotion offer customers something that will benefit them.

Include your web address on all promotional items you give away for an easy daily reminder.

Build relationships with online users by responding to comments and answering inquiries.