| Once you have created a business web site, your
site should be promoted online and off-line.
The
off-line promotion
should be done via word-of-mouth and all your conventional methods of
advertising such as: your company's printed materials (flyers,
brochures, letterheads, envelopes, invoices, business cards, etc.)
All
company's print ads, radio & television
advertising should also have your URL included.
Web
site should be also promoted online via
search engines, award sites, directories, banner advertising,
electronic magazines (e-zines) and links from other web sites. If you
are not familiar with online terms, then it is best that you hire an
online marketing professional.
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